JOB DESCRIPTION
Operations

 POSITION TITLE: Marketing & COMMUNICATIONS MANAGER
Grade on structure: M2
Reporting To : Hospital Services Manager/Company Secretary
Date Posted: January 10 2019

Mwaiwathu Private Hospital invites applications from suitably qualified persons to fill the above-mentioned position. The position will report to the Hospital Services Manager/Company Secretary

ORGANISATIONAL CHART

Scope:
To market Mwaiwathu private Hospital new and existing services and products by developing and implementing marketing and communication plans; tracking patient growth data; maintaining promotional materials inventory and managing Service Level Agreements with major corporate clients.


Core Responsibilities:
Will create and implement marketing plans for the hospital. In addition, will plan programs and events that build relationships between healthcare personnel and patients, as well as position the hospital’s products and services favourably in the healthcare market.


Describe the work environment into which the job fits.
Office work environment but involving a lot of client visits


MAIN DUTIES

  1. In liaison with the Hospital’s Marketing Committee, drive and implement all marketing activities to ensure on-brand positioningand awareness across all aspects of the marketing mix as applicable to a MPH hospital environment
  2. Manage all aspects of marketing planning, budgeting, metrics and reporting
  3. Implement and leverage the latest marketing tools and technologies e.g. Hospital’s Website, Facebook pages and others
  4. Utilise critical market and competitive research to segment and define target markets, refine and improve the MPH Value proposition to clients
  5. Implement the best market penetration strategies
  6. Develop and maintain long term relationships with existing clients with well-defined and implemented Service Level Agreements(SLA’s)
  7. Designing Hospital’s promotional material including brochures
  8. Posting and editing content on the hospital’s website


WORKING CONDITIONS

  1. Office under Mwaiwathu Hospital Terms and Conditions of service

Education and Experience

  1. A University Degree in Marketing, Business Administration, Corporate Communication or Public Relations or relevant subject
  2.  Knowledge of Health Care services and products
  3. Experience of developing marketing and communication plans
  4. Problem solving abilities and a strong presence of mind
  5. Sound computing skills especially in excel and word

Key Competencies

  1. Communication skills and team working
  2. Information processing ability
  3. Accuracy
  4. Attention to detail
  5. Problem-solving skills
  6. Ability to work independently
  7. Integrity and honesty
  8. Reliability and confidentiality
  9. Manual dexterity

METHOD OF APPLICATION

 

Those who meet the above requirements should send their cover letter, a detailed Curriculum Vitae with names and active e-mail, contact phone numbers and addresses of at least three traceable referees; and copies of relevant certificates by Friday , 25th of January 2019 to:

 

 The Medical Director

Mwaiwathu Private Hospital Limited

P.O Box 3067

Blantyre

 

Email: mdpa@mwaiwathuhospital.com